Amsterdam, the Netherlands – Medicom Medical Publishers and MedHealth Communications are pleased to announce that they have entered into a strategic partnership, investing in the MedZine platform to create engagement through its interactive options using AI. MedZine is the medical news platform with the largest database of physicians in the Netherlands.
By combining the strengths of both Medicom and MedHealth, MedZine will offer its customers the possibility to reach more physicians in targeted medical specialties and to engage more actively through MedZine’s innovative interaction tools such as a chatbot and HCP personalisation.
MedZine provides opportunities for both physicians and commercial partners:
- MedZine offers the highest reach to healthcare professionals of all publishers in the Netherlands.
- MedZine’s online innovative interactive tool allows its customers to interact with and create a closer relationship with physicians.
- The MedZine website offers physicians one place to read the latest medical news from more than 5,000 credible sources (medical publishers, societies, and important news websites).
“With MedZine, Medicom will be able to offer its customers a more complete service, both reaching a wider group of physicians as well as expanding the engagement with the target audiences of our customers” said Paul Willers, Managing Director of Medicom. “We look forward to embark on this new partnership with MedHealth Communications, building on our longstanding customer relationships, as well as our market-leading positions in peer-reviewed Conference Reports”
“With the strategic partnership with Medicom, we will strengthen the knowledge of both parties to increase the knowledge and the international scope of MedZine” said Rob Koenraads, Founder of the MedZine platform. “I look forward to starting this collaboration by making smart use of AI & data so that each individual HCP will be updated with the most current and personalised knowledge transfer regarding e-learnings, webinars, medical news and conferences in both the Netherlands as well as the rest of Europe.”